RETENTION AGENT
The moment a subscriber tries to cancel is the highest-leverage conversation in your funnel. KODIF's Retention Agent runs that conversation on every ticket — asks why, makes the right offer, and writes the save back to billing — in your brand voice, end to end.
Part of the KODIF agent · Resolution, Retention & Revenue across every channel
+14 pts
19%
save rate on cancellation tickets
+4.2 mo
13.6 mo
average subscriber lifetime
Live fast
< 1 wk
from kickoff to first saves
Trusted by best subscription DTC brands:
Connect Retention Agent to the tools you already use. No migrations, no manual workflows, no copy-paste.
IN PRODUCTION
KODIF intercepts churn intent upstream — pauses, skips, frequency changes, flavor swaps — before a customer ever asks to cancel. When cancellation is requested, a save offer fires automatically. Every path, fully autonomous, at scale, 24/7.
subscription saves per period — before a cancellation was ever requested
Each saved subscription retains $200–$600 in forward LTV. At scale, the save layer alone justifies the platform.
Subscription account changes became the #1 most-executed policy on the account — customers self-serving subscription modifications at the highest rate KODIF has seen.
THE SIGNAL THAT MATTERS
Customers who found cancellation info through a passive FAQ.
Customers routed through the active policy flow — with a save offer attached.
Same intent. Same customer. The offer is the difference.
WHY IT MATTER
Acquiring a subscriber costs paid spend, time, and a first-order discount. Saving one you already have costs a real conversation about why they're leaving. Most brands save under 5% of cancellations — because no one's having that conversation.
01
Generic bots hear "cancel" and confirm it. The Retention Agent asks the real reason first — capturing it in the moment, on every ticket, not days later in an exit survey nobody reads.
I want to cancel my subscription from now.
Sorry to hear that! Before we proceed, could we ask — what's the main reason you're thinking of leaving?
It's just too expensive right now.
Totally understand. How about 25% off for 3 months — no commitment to continue after?
02
Write the retention policy the way you'd brief a teammate. The agent reads each cancellation against it and makes the right offer — pause, swap, discount — in your brand voice.
CANCEL REASON DETECTED
03
Change the policy by telling the agent in plain English. Trial a new save offer for one segment, see which converts, and roll it out — no macros to rewrite, no team to retrain.
Price-sensitive segment
Offer 1: 10% off forever
00%
agreed with this option
Price-sensitive segment
Offer 2: 25% off, 3 months
00%
agreed with this option
Price-sensitive segment
Offer 1: 10% off forever
00%
agreed with this option
Price-sensitive segment
Offer 2: 25% off, 3 months
00%
agreed with this option
RETENTION SCORECARD
See what's actually saving your subscribers.Every cancellation the agent handles produces structured data — the reason, the offer, the outcome, the subscription value. You finally get the retention numbers your helpdesk could never give you.
Save rate compounds month over month as the agent learns which offers save which subscribers. Last month's win becomes next month's floor.
Captured on every ticket, rolled up by frequency — so you can fix the upstream problem, not just the next ticket.
Save rate broken down by reason and offer. The discount that wins price-sensitive subscribers does nothing for the ones with too much product. The agent knows the difference.
| CANCEL REASON | BEST OFFER | SAVE RATE |
|---|---|---|
| Too expensive | 25% off, 3 mo | 41% |
| Too much product | Pause 30 days | 47% |
| Forgot I subscribed | Cadence change | 38% |
| Going on vacation | Pause 60 days | 52% |
The subscription value of every save, logged. Your weekly digest shows the running total against last month.
$24,800
87 saves this month +16% MoM
END TO END
Most retention tools hand you a recommendation and leave the work to your team. The Retention Agent runs the conversation in your helpdesk and writes the accepted save straight back to Recharge, Skio, or Stripe.
A subscriber writes in to cancel. The agent reads it the moment it hits your queue.
In your brand voice. Asks the right follow-up. Understands what the subscriber actually needs.
By tenure, AOV, plan, channel, and cancel reason — picked from your offer library.
Pause, frequency change, discount, or swap — applied directly. No copy-paste.
Reason, offer, and outcome captured. The next save attempt gets smarter.
Most subscription brands save under 5% of cancellations today. Drop in your numbers and see what you'd capture by lifting save rate.
Achievable month 1–2
As the policy tunes
Mature pilots
SET UP
Setup happens mostly on our side. We handle the integration and the data, and partner with you on the policy. Your team reviews and approves before anything goes live — usually about a week from kickoff to first saves.
01 — Integration
Our team connects your helpdesk and billing tool, then ingests your last 90 days of cancellation history. About 20 minutes of your team's time.
02 — Policy
We review your existing offers and propose a starting retention policy in plain English. You approve it — no macros, no decision trees to map.
03 — Launch
Sandbox first. Your team reviews the first batch of drafts. Once you're confident, we flip to live and the agent handles every cancel ticket from there.
A chatbot confirms the cancel and moves on. The Retention Agent runs the save conversation — asks why, makes the right offer, and writes the accepted save back to your billing tool, end to end.
Within the guardrails you set, it captures the cancel reason, picks the matching offer — pause, swap, discount, cadence change — and applies it directly in Recharge, Skio, Stripe, or your billing platform.
Yes. It reads multi-step requests and the photos or video customers attach — a damaged item, a wrong shipment — and reasons over them before deciding what to offer.
Your helpdesk (Gorgias, Zendesk, Kustomer, Gladly) and your subscription & billing stack (Recharge, Skio, Stay AI, Ordergroove, Loop, Stripe) — with full auth and write-back, not read-only API hits.
Always. CX owns the save playbook — written in plain English and deployed the same day. Trial a new offer for one segment without an engineering ticket.
Every save is inspectable. You see the reason it captured, the offer it made, and the billing change it wrote — and you test new offers against your real cancel history before they touch a live subscriber.
Pricing scales with saves, not seats — you pay for the subscriptions the agent retains. Book a demo and we'll size it to your cancel volume.
Get in touch
Drop in your work email. We'll run the Retention Agent on three of your real cancel tickets from last week and show you the revenue it would have saved.
