The ecommerce AI support space is heating up, and two names you’ll see often in the ecommerce AI space are Siena and KODIF. Both promise automation that helps brands scale, but the similarities pretty much end there.

If you’re running a mid-market DTC brand or managing customer support for a subscription business, you’ve probably noticed the explosion of AI customer support platforms. The challenge? They’re not all built the same way. Some focus on quick deflection—getting customers off your support queue as fast as possible. Others dig deeper, actually resolving issues and driving revenue at the same time.

TL;DR

• Siena positions itself as the “Empathic AI agent for ecommerce.” Great for fast plug-and-play on basic ecommerce support flows, with strong emphasis on ease of use for smaller brands.
  
  
• KODIF is built for mid-market/DNVBs with complex operations. Goes deeper with vertical-specific workflows, cross-system integrations, revenue & retention automations, and outcome tracking.
  
  

What this means for your decision

Here’s the practical breakdown: if you’re a small Shopify store just starting to automate support, Siena’s empathetic tone and quick setup might be all you need. But if you’re dealing with subscription management, complex returns, or want automation that actually increases customer lifetime value (not just deflects tickets), KODIF’s ecommerce-native approach delivers measurable business outcomes.

Who Siena is (and who they serve)

• Positioning: AI-first ecommerce agent, marketed as Shopify-native.
• Founder background: mostly ecommerce, lacking in-depth tech background
• Strengths: Quick time to value for smaller Shopify brands, simple to set up, lightweight.
• Weaknesses: Limited depth on complex workflows, chatty and empathetic, focused on post-purchase FAQs/returns/cancellations, less emphasis on deeply solving issues, revenue-driving automation, or integrations beyond Shopify ecosystem.

What Siena does well

Siena serves brands looking for a quick starter solution for standard ecommerce questions. Think of it as the entry-level option for brands that:

• Are primarily on Shopify and don’t have complex backend systems
• Need a conversational, friendly tone that mirrors their brand voice
• Want to deflect common “Where is my order?” questions quickly
• Have lean CX teams without technical resources

Siena emphasizes a friendly conversational style, which works well for brands that prioritize lightweight, personality-driven interactions. This appeals most to brands needing a simple conversational agent out of the box, without deeper policy or tone customization.

Where it falls short

The trade-off? You’ll hit limits when you need:

• Deep subscription logic (skip vs. discount offers, multiple subscription products)
• Cross-platform workflows that touch your OMS, WMS, or loyalty program
• Pre-purchase automation like cart recovery or guided selling
• Real-time action execution across systems (not just canned responses)

Who KODIF is (and who we serve)

• Team background: KODIF’s CTO is ex-Engineering Manager at Uber, having built the world’s largest scaled CX automation platform, Policy Engine. Here is the white paper Norm and his team published at Uber.
• Other engineers come from Meta, Amazon, and other large tech companies.
• Vertical depth: Purpose-built for ecommerce: subscriptions, upsells, cart recovery, promo logic, returns, order edits.
• Data flywheel: Pre + post purchase engagement compounding into better personalization + retention.
• Agentic AI stack: Proprietary experimentation engine optimizing for conversions, retention, AOV, not just cost savings.
• Integrations: 100+ ecommerce systems (Recharge, Ordergroove, Salesforce, OMS, ESPs, payments).
• Strengths: Mid-market/enterprise ecommerce, deeper automations and ability to handle very complex scenarios, measurable business outcomes.
• Weaknesses: Not positioned for small DTC brands with extremely simple support needs.

The technical foundation that matters

KODIF’s engineering pedigree isn’t just impressive on paper—it translates into real-world performance. The team that built automation handling billions of Uber support interactions brought that same rigor to ecommerce.

What that means for you:

• Battle-tested architecture: The platform handles peak season volume spikes without breaking a sweat
• Continuous optimization: The AI Manager role actively tests different approaches and refines policies automatically
• Transparent reasoning: You can see exactly why the AI made each decision, not just the outcome

Why the “data flywheel” approach works

Here’s what makes KODIF different from basic chatbots: every customer interaction—whether it’s someone browsing products pre-purchase or managing a return post-purchase—feeds back into the system. This creates a compounding advantage over time.

For example:

• When someone asks about product fit, the AI learns from similar customers’ purchase and return patterns
• Subscription save offers get refined based on what actually works to retain customers
• Cart recovery messages improve based on which product recommendations drive conversions

The more your team uses KODIF, the smarter it gets at driving the outcomes you care about: revenue, retention, and customer satisfaction.

Ecommerce-specific AI Agents

KODIF doesn’t use a one-size-fits-all approach. Instead, you get specialized AI Agents that handle distinct parts of the customer journey:

• AI Agent: Handles autonomous resolution across channels—chat, email, SMS, social media
• AI Copilot: Sits alongside your human agents, drafting responses and suggesting next actions
• AI Analyst: Identifies trends, detects sentiment shifts, and spots knowledge gaps
• AI Manager: Continuously tests and refines automation policies for better outcomes

Think of it like building a CX team, except these teammates work 24/7 and get better over time.

Side by side: Siena and KODIF

What “outcome metrics” actually means

When we say KODIF focuses on revenue, retention, and AOV, here’s what that looks like in practice:

Revenue metrics:

• Cart recovery conversion rates
• Upsell acceptance during support conversations
• Revenue saved through subscription retention offers

Retention metrics:

• Churn prevented through proactive outreach
• Subscription skip vs. cancel ratios
• Repeat purchase rates after support interactions

Resolution metrics:

• True issue resolution (not just deflection)
• First contact resolution rates
• CSAT scores by ticket type

Siena tracks containment and speed—basically, how many tickets did the AI handle and how fast. KODIF tracks that too, but also measures whether those interactions drove business value.

Where Siena shines

• Simplicity: Shopify-native, minimal setup, friendly for lean CX teams.
• Good starter AI agent for early-stage ecommerce brands.

When empathetic tone is your top priority

If your brand voice is deeply conversational and you’ve built your reputation on feeling personal and warm, Siena is designed to sound less robotic and more human.

This matters most when:

• Your brand personality is central to your differentiation and you want a lightweight, conversational assistant as a starting point
• Your customers expect a specific tone that’s hard to replicate
• You’re willing to trade some automation depth for conversational quality

Where KODIF wins

1. Revenue-first automations: guided selling, upsells, winback flows.
2. Retention workflows: subscription saves, skip/discount/substitution logic.
3. Cross-system integrations: not just Shopify, but OMS, ESP, CRM, payments.
4. Business outcome tracking: links automation to real ROI (AOV, retention, conversions).
5. Scalability: purpose-built for mid-market and DNVBs with higher complexity.

Deep dive: revenue-first automation

Let’s break down what “revenue-first automation” actually means with real scenarios:

Guided selling example:
A customer asks, “Which coffee maker is best for a small apartment?” KODIF doesn’t just point to a product page. It:

• References their browsing history to understand budget range
• Asks 1-2 qualifying questions about preferences (pour-over vs. automatic)
• Recommends a specific product with reasoning
• Suggests complementary items (filters, coffee subscription)
• Applies a first-time buyer discount if they’re new

Subscription retention example:
When a customer says, “I want to cancel my subscription,” KODIF:

• Identifies the reason (too frequent, too expensive, product fit issue)
• Offers targeted alternatives (skip next order, switch to quarterly, try different product)
• Applies retention logic based on customer lifetime value
• Only processes cancellation if saves don’t work
• Tags the conversation for your team to review patterns

Cart recovery example:
For abandoned carts, KODIF can:

• Send personalized SMS or email with product details
• Answer questions about shipping or returns via the same channel
• Apply dynamic discounts based on cart value
• Hand off to human agent if customer needs consultation
• Track conversion attribution back to the automation

Cross-system integration advantages

The difference between basic integrations and KODIF’s approach is action execution. Here’s what we mean:

Basic integration (most platforms):

• Looks up order status from Shopify
• Displays information to customer
• That’s it

KODIF’s deep integration:

• Looks up order status from Shopify
• Sees delivery delay from AfterShip
• Checks inventory in your WMS for replacement options
• Offers substitute product or refund
• Processes refund through Stripe if customer chooses
• Updates customer record in Klaviyo for winback campaign
• Generates return label via ShipStation if needed

All of this happens in one conversation, autonomously. The customer doesn’t wait for a human agent to manually coordinate across systems.

Real outcome tracking

KODIF’s analytics go beyond standard helpdesk metrics. You can track:

• Revenue impact: How much revenue did AI-assisted upsells generate this month?
• Retention saves: How many subscription cancellations were prevented, and what was their LTV?
• Operational efficiency: What’s the cost per resolution for AI vs. human agents?
• Customer sentiment trends: Are product quality issues trending up in specific categories?
• Knowledge gaps: Which topics generate the most human escalations?

This data exports to your BI tools (BigQuery, data warehouses) so you can tie CX performance directly to business outcomes. Learn more about KODIF’s analytics capabilities.

The buyer’s choice

• Choose Siena if: You’re a smaller DTC or Shopify-first brand that needs a quick, lightweight AI agent to deflect common support questions.
  
  
• Choose KODIF if: You’re a scaling ecommerce or DNVB brand that needs full-funnel automation (including for complex support issues), cross-stack integrations, and measurable revenue & retention impact.
  
  

Sizing up your actual needs

Here’s a practical framework to determine which platform fits your situation:

You probably need Siena if:

• Your monthly ticket volume is under 2,000
• 80%+ of tickets are basic FAQs (WISMO, return policy, order status)
• You’re primarily on Shopify with minimal backend complexity
• Your team has no technical resources

You probably need KODIF if:

• Your monthly ticket volume is 3,000+ and growing
• You run subscription products with Recharge, Skio, or OrderGroove
• You use multiple platforms (Shopify + NetSuite, or Salesforce + custom OMS)
• Your CX team needs to own automation without engineering dependency
• You want to measure revenue impact, not just cost savings
• You’re targeting 70%+ autonomous resolution rates with complex ticket types

The subscription business consideration

If you run a subscription ecommerce brand, this decision becomes even more clear-cut. Subscription customers require nuanced handling—they’re your highest-value segment, but also the most complex to support.

KODIF’s subscription-specific capabilities include:

• Skip logic: Automatically offer to skip next delivery instead of cancel
• Product swaps: Suggest alternative products within the same subscription tier
• Pause workflows: Offer seasonal pauses for appropriate products
• Billing issue resolution: Handle payment failures with retry logic
• Frequency adjustments: Modify delivery schedules based on usage patterns

These aren’t generic chatbot responses—they’re connected workflows that execute real actions in your subscription platform. For subscription businesses doing $500K+ in annual recurring revenue, this depth becomes non-negotiable.

More interested in KODIF?

Here are some more details on KODIF and what we can do.

How the builder experience works

KODIF’s no-code builder is designed for CX teams, not engineers. Here’s what that looks like in practice:

Natural language policy creation:
Instead of writing code, you describe what you want in plain English:

• “If customer requests subscription skip and has active subscription, skip next delivery and confirm”
• “If order is delayed more than 3 days, offer 15% discount code automatically”
• “If customer mentions ‘damaged product,’ generate return label and process refund after photo confirmation”

KODIF translates these into executable workflows. You can test them in the Playground before going live, see exactly how the AI reasons through each decision, and refine based on real conversations.

Skills library and templates:
Common ecommerce scenarios come pre-built:

• Order status lookups
• Return/exchange requests
• Subscription management
• Promo code application
• Loyalty point inquiries
• Product recommendations

You customize these templates to match your policies, then combine them into complex workflows. Think of it like building with blocks instead of writing from scratch.

The Agent Assist advantage

While autonomous AI Agents handle routine issues, your human agents still tackle complex or sensitive situations. That’s where AI Copilot comes in.

Side-panel integration:
KODIF sits next to your helpdesk (Zendesk, Gorgias, Kustomer, Gladly) and provides:

• Contextual customer info: Order history, subscription status, loyalty tier, past conversations
• AI-generated response drafts: Based on your knowledge base and similar resolved tickets
• Suggested next actions: One-click buttons to issue refund, generate label, apply discount
• Real-time policy guidance: Shows relevant policies for edge cases

Measurable impact:
Brands using AI Copilot report:

• 40% reduction in Average Handle Time (like Good Eggs achieved)
• Higher CSAT scores (newer agents perform at senior levels)
• Reduced training time for new hires
• More consistent policy application across team

Compliance and security for enterprise buyers

If you’re evaluating KODIF for an enterprise brand or you’re preparing for acquisition, compliance matters. KODIF meets enterprise security standards:

• SOC 2 Type 2 certified: Annual audits for security controls
• HIPAA compliant: For health/supplement brands handling sensitive data
• GDPR and CCPA ready: Data privacy controls for international customers
• ISO 27001 aligned: Information security management standards
• SSO support: OIDC and SAML 2.0 for enterprise authentication

This means your legal and procurement teams won’t block the purchase. It also means you can confidently handle customer data without creating compliance risks.

Real implementation timelines

When we say KODIF deploys in weeks, here’s what that actually looks like:

Week 1: Discovery and setup

• KODIF’s AI engineer observes your current agent workflows
• Identifies top automation opportunities
• Maps your existing integrations and policies
• Creates custom implementation plan

Week 2-3: Configuration and testing

• Builds initial AI Agent policies based on your workflows
• Connects to your helpdesk, ecommerce platform, and key systems
• Tests in Playground with real ticket examples
• Refines based on your feedback

Week 4: Launch and optimization

• Goes live with monitoring
• Tracks resolution rates and customer sentiment
• Adjusts policies based on early results
• Handoff to your CX team for ongoing ownership

Compare this to 6-9 month implementations common with enterprise platforms like Sierra or legacy systems. The difference is KODIF’s no-code approach and ecommerce-native integrations—we’re not building from scratch, we’re configuring proven workflows.

Proven results from ecommerce brands

Let’s look at specific outcomes from KODIF customers:

Dollar Shave Club:

• 3x increase in AI agent ticket coverage
• 6x growth in containment rate
• Targeting 70% overall containment (currently one of the highest in DTC)

Good Eggs:

• 40% reduction in Average Handle Time with AI Copilot
• Agents handle more complex issues while AI tackles routine questions
• Maintained high CSAT during rapid growth phase

Nom Nom:

• First Reply Time reduced from 3 days to 9 minutes using self-service flows
• Subscription management fully automated for standard requests
• Freed human agents to focus on pet health consultations

ReserveBar:

• 93% CSAT maintained with AI handling majority of tickets
• 850 agent hours saved in first 6 months
• Revenue-driving recommendations integrated into support conversations

Million Dollar Baby Co.:

• 45% autonomous resolution rate achieved within first quarter
• Complex product assembly questions handled through guided troubleshooting
• Warranty claims processed automatically with photo verification

These aren’t hypothetical benefits—they’re measured outcomes from brands dealing with the same challenges you face. View all KODIF case studies.

What about ongoing costs and ROI?

Here’s the honest breakdown of total cost of ownership:

KODIF pricing model:

• Basic tier: For smaller teams starting with automation
• Professional tier: Most mid-market brands
• Enterprise tier: Custom pricing for high-volume or complex needs

30-day free trial available to validate fit before committing. KODIF also provides an ROI calculator on the website—plug in your ticket volume, current support costs, and ticket distribution to see estimated savings.

Typical ROI scenario (10,000 tickets/month):

• Estimated annual savings: $224,998
• ROI multiple: 55.1x
• Based on 76% autonomous resolution rate and $35 average cost per human-handled ticket

Your actual results depend on ticket complexity, current support costs, and how effectively your team uses the platform. But the core value proposition holds: automation that drives revenue while reducing costs delivers compounding returns.

Making the switch from another platform

If you’re currently using Gorgias, Zendesk, or even Siena and considering KODIF, here’s what migration looks like:

What transfers easily:

• Your knowledge base content (imported and structured)
• Historical ticket data (for AI training)
• Customer profiles and interaction history
• Existing helpdesk (KODIF layers on top, no replacement needed)

What requires configuration:

• Custom workflows and policies (KODIF engineers help rebuild these)
• Integration mappings to your specific tech stack
• Brand voice and tone guidelines

Timeline: Most migrations complete in 2-4 weeks with KODIF’s white-glove onboarding. You don’t lose functionality during the transition—KODIF runs parallel until you’re ready to fully switch over.

Want to learn even more and see it all in action? Book a demo!