KODIF vs. Siena: which AI support platform is right for ecommerce brands?

The ecommerce AI support space is heating up, and two names you’ll see often in the ecommerce AI space are Siena and KODIF.

Both promise automation that helps brands scale, but the similarities pretty much end there.

TL;DR

• Siena positions itself as the “Shopify AI agent.” Great for fast plug-and-play on basic ecommerce support flows, with strong emphasis on ease of use for smaller brands.

• KODIF is built for mid-market/DNVBs with complex operations. Goes deeper with vertical-specific workflows, cross-system integrations, revenue & retention automations, and outcome tracking.
  
  

Who Siena is (and who they serve)

• Positioning: AI-first ecommerce agent, marketed as Shopify-native.
• Founder background: mostly ecommerce, lacking in-depth tech background
• Strengths: Quick time to value for smaller Shopify brands, simple to set up, lightweight.
• Weaknesses: Limited depth on complex workflows, chatty and empathetic, focused on post-purchase FAQs/returns/cancellations, less emphasis on deeply solving issues, revenue-driving automation, or integrations beyond Shopify ecosystem.
  
  

Who KODIF is (and who we serve)

• Team background: KODIF’s CTO is ex-uber, having build the largest scaled CX automation platform, Policy Engine. Engineers come from Meta and other large tech company backgrounds.
• Vertical depth: Purpose-built for ecommerce: subscriptions, upsells, cart recovery, promo logic, returns, order edits.
• Data flywheel: Pre + post purchase engagement compounding into better personalization + retention.
• Agentic AI stack: Proprietary experimentation engine optimizing for conversions, retention, AOV, not just cost savings.
• Integrations: 100+ ecommerce systems (Recharge, Ordergroove, Salesforce, OMS, ESPs, payments).
• Strengths: Mid-market/enterprise ecommerce, deeper automations and ability to handle very complex scenarios, measurable business outcomes.
• Weaknesses: Not positioned for small DTC brands with extremely simple support needs.
  
  

Side by side: Siena and KODIF

Where Siena shines

• Simplicity: Shopify-native, minimal setup, friendly for lean CX teams.
• Good starter AI agent for early-stage ecommerce brands.
  
  

Where KODIF wins

1. Revenue-first automations: guided selling, upsells, winback flows.
2. Retention workflows: subscription saves, skip/discount/substitution logic.
3. Cross-system integrations: not just Shopify, but OMS, ESP, CRM, payments.
4. Business outcome tracking: links automation to real ROI (AOV, retention, conversions).
5. Scalability: purpose-built for mid-market and DNVBs with higher complexity.
   
   

The buyer’s choice

• Choose Siena if: You’re a smaller DTC or Shopify-first brand that needs a quick, lightweight AI agent to deflect common support questions.

• Choose KODIF if: You’re a scaling ecommerce or DNVB brand that needs full-funnel automation (including for complex support issues), cross-stack integrations, and measurable revenue & retention impact.
  
  

More interested in KODIF?

Here are some more details on KODIF and what we can do.

Want to learn even more and see it all in action? Book a demo!