Rep AI is known for being an ecommerce-focused conversational platform that uses AI to help customers shop: think guided selling and on-site chat that can recommend products and answer FAQs. It’s a solid solution for brands just getting started with AI-driven sales.

But when you need AI that doesn’t just talk about conversions but actually drives them (and scales beyond chat into the full customer journey) that’s where KODIF stands apart.

Let’s break it down.

At a glance

	KODIF	Rep AI
Core focus	Resolution-first automation across the full ecommerce journey	Conversational selling and guided shopping
Who owns automation	CX teams via no-code builder	Typically requires setup from Rep AI’s implementation team
Strengths	Deep ecommerce integrations, measurable revenue impact, no-code control, AI workforce structure	Conversational selling and guided on-site product discovery
Best for	Brands that want AI to act, not just chat, across pre- and post-purchase journeys	Brands looking for AI-assisted shopping and on-site conversion support

Where Rep AI stops, KODIF keeps going

Rep AI shines at the top of the funnel; it’s built primarily for sales.

It helps shoppers discover products, collect preferences, and nudge them toward checkout. It can even handle some support tasks, but its core strength remains in driving quick conversions.

KODIF, on the other hand, is built to power the entire ecommerce experience, not just the sales layer.

It extends automation across pre-sale, purchase, and post-sale interactions, connecting directly to your ecommerce and support stack so your AI can actually take action, not just chat.

With KODIF, automation doesn’t stop at checkout, it keeps working to:

• Modify subscriptions in real time
• Process refunds or exchanges automatically
• Handle “Where is my order?” (WISMO) inquiries instantly
• Offer proactive retention saves before a cancellation
• Resolve damaged-product tickets through image recognition and OCR, where customers can upload photos and receive immediate replacements or refunds
  
  

And unlike Rep AI, KODIF is fully platform-agnostic, integrating seamlessly with your existing tools instead of locking you into a single ecosystem.

It’s the difference between an AI that sells and an AI that serves your business end-to-end.

The agentic difference

KODIF’s model goes beyond a single chatbot. Every brand gets a full AI workforce:

• AI Agents that take action in real time (not just chat)
• AI Manager that oversees quality, testing, and performance
• AI Analyst that extracts insights and trends from conversations
  
  

Together, these agents automate workflows, identify opportunities, and turn your CX stack into a measurable revenue engine.

Deep integrations = real actions

Rep AI primarily focuses on website-level chat. KODIF plugs into your full ecommerce ecosystem: Shopify, Recurly, Recharge, Klaviyo, LoopReturns, ShipMonk, and more, giving it the power to:

• Retrieve orders
• Trigger replacements
• Update customer profiles
• Apply loyalty points or discounts
  
  

Because meaningful automation needs to do something, not just say something.

The takeaway

If you want conversational commerce that helps customers shop, Rep AI is a good start.

If you want a connected AI workforce that helps customers buy, resolve, and return (while driving measurable conversion, retention, and satisfaction) that’s KODIF.

More interested in KODIF?

Here are some more details on KODIF and what we can do.

Area	Details	Why it matters
Core positioning	No-code automation layer across CRMs and tool stack, “agnostic” across CRMs and CX tech stacks	Avoids re-platforming, faster value
Returns/refunds	Deep integrations (Shopify, Recharge/Loop, etc.), label/refund actions	Automates top D2C drivers
Builder experience	Natural language, transparent reasoning	Client ops can own iteration and AI is not black box
Agent Assist	CRM co-pilot and “side-pane” drafts, fallback via tags/views	Higher agent efficacy
Knowledge/policy	Skills library, versions, audit trails	Governance for 1 → 100
APIs/Webhooks	Webhook node + attribute routing	Allows for proactive flows and integrations
Reporting	Light native, export events to data warehouse	BYO analytics with full observability
Compliance	SOC2, GDPR, CCPA, ISO 27001, HIPAA	Meets procurement needs and minimizes legal drag in acquisition

Want to learn even more and see it all in action? Book a demo!